“BE THE CANVAS”
The beauty industry is inundated with a minimalist approach. In a time when “no makeup makeup” is a highly searched engine term, IL Makiage decided to embrace the complete opposite: Be unapologetically high maintenance.
“Be the Canvas” celebrates make up enthusiasts who know that make up is a form of art, and perfecting their canvas takes commitment, vision and art.
Art Direction: Diana Arutyunyan, Kenneth Medina, Yimin Wu
Strategy/ General Assist: John Holliday- Stewart, David Puccio, Mohammed Amribet